The first ASICS London 10K will bring runners from London and the UK together for an unforgettable running experience.

Taking place on Sunday July 21st, the 10km route will take runners on a tour through the best of London’s Westminster – racing past landmarks including Big Ben, the London Eye and the River Thames. And with live bands and DJs on route, cheering fans, and post-race festivities in central London, this summer celebration of running is set to be the most inclusive and vibrant event in the London running calendar for 2019.

In addition to putting on a race to remember Virgin Sport will be partnering with JUST Goods and furthering their mission to make all running events plastic bottle free in 2019 – eliminating half a million single-use plastic bottles from their courses.

JUSTGoods will be providing recyclable JUSTWater cartons at the ASICS London 10K finish line, to eliminate 19,000 single-use plastic water bottles. The JUSTWater carton is made primarily from paper and is fully recyclable. An additional 40,000 plastic bottles will be removed from the route and replaced with 100 per cent recyclable paper cups.

“Virgin Sport has committed to eliminate single use plastic bottles at aid stations for all our 2019 events. We are proud that the Hackney Half 2019 was the largest race in the UK to move away from single use plastic. We continue to develop a more sustainable strategy for keeping our runners hydrated in the forthcoming ASICS London 10k and Oxford Half,” said Jessica Frey, CEO of Virgin Sport.

A runner drinking JUST Water

The ASICS London 10K will  also be the first race organised by Virgin Sport to eliminate plastic kit bags – replacing them with long-life natural cotton tote bags.

Ira Laufer, CEOof JUST said, “JUST is incredibly proud to join efforts alongside Virgin Sport at  the ASICSLondon 10K to reduce plastic at the event. Together, we aim to inspire and show that a small change, such as changing your bottled water to a more sustainable option, is something we all can do to create a positive impact on our planet.”