Brightline (soon to be Virgin Trains USA) is celebrating the launch of the new Rubell Museum in Miami with a train covered with images from Keith Haring’s iconic work.
Haring’s work can be seen at the Rubell Museum, which opened at a new location with a new name on December 4th. Art lovers from across South Florida can easily travel to the museum thanks to Brightline’s route, which operates between Miami, Fort Lauderdale and West Palm Beach.
“We are confident that Keith would be so excited to see his work embracing the Brightline train and throughout the station, as well as to see travel back-and-forth from Miami to West Palm Beach and experienced by thousands of people every day,” said Mera Rubell, owner of the Rubell Museum. “Beginning with his subway drawings, Keith was focused on creating art in public spaces, so we’re thrilled to reconnect his work to public transportation, which was his original canvas. Public accessibility is the very reason that we changed our name to the Rubell Museum to signal to the public that we’re open to all, and why we moved to Allapattah.”
The Rubells became close with Haring right at the beginning of his career, drawn to his work due to its accessibility and ability to engage with people of all ages. They welcomed him into their family, became advocates of his work, and remained close to him until his passing.
Presenting Haring’s work in Brightline trains and stations brings it back to its origins as he created thousands of drawings in New York subway stations during the early 1980s. He honed his recognisable linear style during this time, working quickly in stations with recognisable shapes and symbols that give his work a universality. Central to his work was the fact that it was in a public space, making it accessible to all. The Rubell Musesum’s partnership with Brightline will serve to share his work to people across the region.
“Brightline is thrilled to connect our community and share the iconic imagery of Keith Haring across the megaregion,” said Patrick Goddard, president of Brightline. “Together with the Rubell Museum, we are excited to showcase that our train system is more than just a stress-free way to travel. It also offers increased mobility to the thriving neighborhoods, arts and cultural institutions across the Miami-Dade, Broward and Palm Beach counties.”
The Rubell Museum changed its name from the Rubell Family Collection to emphasise its public mission and has moved to Allapattah, bringing it closer to downtown Miami and easily accessible via public transport. The museum enables the Rubells to present more of their collection of contemporary art than ever before. It offers 40 galleries, flexible performance space, an extensive art research library, a bookstore and a restaurant.
Art enthusiasts can easily reach the new Rubell Museum on Brightline, completely car-free. With a quick transfer to the nearby Metrorail from Virgin MiamiCentral, visitors can hop off at the Santa Clara stop, only a short walk from the museum. Find out more on the Brightline website.